Rock-solid scientific evidence discovered at major universities around the globe back up the historical usage of the Goji berry with 80+ different studies now published proving its benefits. One of the most exciting things about the ongoing research is that more and more studies on the Goji berry are being published each year, including 11 published in 2004, 9 published in 2005 and 4 more already published in 2006! These studies cover many aspects of health including the brain, vision, immune system enhancement, and many others. You can view abstracts of these studies by going to www.pubmed.org, the United States Government sponsored Website, and typing in the Latin name for the Goji berry, Lycium barbarum.

Goji berries contain important phytonutrient compounds, that work in the body as directors and carriers of the instructions that cells use to communicate with each other. These Master Molecules command and control many of the body’s most important defense systems. Goji of Himalayan quality exhibits a balanced polysaccharide profile and a uniquely potent Spectral Signature. It is the true descendant of the original Goji of legend. 

Dr. John Axford, MD, leading expert in this new field of glycobiology and President of Clinical Immunology, Royal Academy of Medicine, stated at a health conference last year, “Sugars are going to be the molecules of the next decade. Glycobiology is one of the last frontiers of science to be conquered and it’s going to be at the cutting edge of a large number of discoveries and therapies over the next decade.”

Ancient Chinese healers have been using this Goji berry for centuries ...and time has proven its effectiveness in the anti-aging category... however science has just now begun to explore all of its properties. It's important to note that within the Lycium family there are dozens of different species, but there are only two primary types of Lycium Goji berries that are used medicinally. Earl M, well known and highly respected in the nutrition field, has perfected an extremely difficult method for finding the exact strain of berry that relates back to ancient times, and also developed a very complex process for extracting juice from this very unique berry. He has successfully managed the complicated process of formulating an exciting new product of Goji berry Juice.

In 2003, research was completed on the Goji berry (lycium barbarum) revealing its amazing nutritional density and four unique polysaccharides. When that information came across my desk, I was excited. Goji’s benefits are backed up with an incredible amount of international research. The possibilities for wellness are staggering.  Nothing is more important to me than wellness results for those who entrust me with their health. Time and time again, people are telling me of the excellent results they are receiving from Goji juice, especially in these areas: more energy, a stronger immune system, weight loss and loss of cravings, and much, much more.  I’m thrilled to watch people as their bodies respond with an increased feeling of well being and the restorative power of Goji’s (lycium) unique polysaccharides. Sadly, people all over the world are attempting to live on a food supply that seriously is depleted in nutrients. Health cannot be established or maintained without a proactive effort to add the nutrition that is lacking in our diet. 

Lycium barbarum (the Latin name for the Goji berry) "Traditionally the Goji berry has been used to treat inflammation, skin irritation, nose bleeds, aches, pains and as a sedative. It is also commonly used with other botanicals in Chinese medicine for poor vision, anemia, and cough. A polysaccharide isolated from lycium has been shown to have anti-tumorigenic, immune enhancing, and hepatoprotective properties in vitro. It also showed radiosensitizing effects in mice. Data from an observational study done in China in 1994 involving 75 cancer patients suggest that Lycium Barbarum Polysaccharides may be beneficial when used with certain cancer treatments. However, well designed clinical trials are needed to verify this effect. It is also unclear if similar effects can be observed with cancer treatments that are currently in use." 

Goji Juice is now undergoing intense scrutiny as a malignant drug in Tibet, Mongolia, China, Japan and Switzerland.  It has been found that the fruit, as well as an extract from its leaves, can kill many kinds of  malignant cells in vitro.  In vivo studies and human studies are proving to be highly promising.  Goji Juice contains approximately 124 ppm of organic Germanium.  Germanium has been demonstrated to have anti-malignant activity. Japanese studies indicate that organic Germanium is effective in treating liver malignancy, lung malignancy, uterine malignancy, cervical malignancy, and testicular malignancy when combined with other drugs.   It has been found to induce the production in human beings of g-interferon. Interferon can depress and even kill malignant cells.  Germanium possesses the power to take over the hydrogen ion from malignant cells. Losing hydrogen ions can cause depression and even death to malignant cells.  Besides Germanium, this berry has other components that act against malignancy. These other components appear to be able to depress or block the synthesis of the malignant cells' DNA, which interferes with the cells' ability to divide and thus lowers the reproductive capacity of the malignant cells.

You cannot drink too much Goji - Just like orange juice and apple juice, there is no risk of drinking too much Goji Juice. But, after you experience Goji Juice, you will find that no other juice can compare. You and your entire family will enjoy the energizing health benefits from this nutrient rich, 100% juice beverage. For overall good health, we suggest that you start with two ounces of Goji Juice daily. Current research indicates that the greatest benefit may be realized by drinking up to four ounces per day. Goji Juice can be taken as is, or mixed with your favorite hot or cold beverage. learn more about the health benefits of Goji berry juice (download a free ebook)

There are many varieties of Goji – as many as 41 species in Tibet alone! In the same way that human fingerprints can be used to distinguish one person from another, a spectrometer can detect even subtle differences between berries at the molecular level. This technique results in the generation of a graph – a Spectral Signature. Goji is packed with anti-oxidants and provides enzyme and saccharides/glyconutrients necessary for optimal cellular communication. In Chinese trials, Goji shut down cell aging in as little as six hours after the first dose! "The credit goes to Goji's unique polysaccharides," says Dr. M. "They boost the body's production of human growth hormone, which helps build toned muscle and repair skin cells."

30+ Reasons Goji is good for both people and pets!

1. Extend Your Life
Your body’s ten trillion cells are under constant attack by free radicals. These harmful environmental agents can accelerate aging by destroying vital body cells faster than they can be replaced. Goji is known as the “longevity fruit.” Its unique master molecule polysaccharides and powerful antioxidants defend against premature aging, fighting free-radical damage throughout the body.

2. Increase Your Energy and Strength
Ranked as one of Asia’s premier adaptogens, goji increases exercise tolerance, stamina, and endurance. It helps to eliminate fatigue, especially when recovering from illness.

3. Look and Feel Younger
Goji stimulates the release by the pituitary gland of hGH human growth hormone), the youth hormone. The benefits of hGH are extensive and include reduction of body fat, better sleep, improved memory, accelerated healing, restored libido, and a more youthful appearance.

4. Lower Your Blood Pressure
Nearly one in four U.S. adults has high blood pressure (hypertension). Uncontrolled high blood pressure can lead to stroke, heart attack, heart failure and/or kidney failure. This is why high blood pressure is often called the "silent killer." A 1998 research study showed that increased blood pressure could be prevented significantly by goji’s master molecule polysaccharides.

5. Prevent Cancer
Goji is one of the only plant species on earth that contains the anti-cancer mineral germanium. Its antioxidants and unique polysaccharides can halt the genetic mutations that can lead to cancer. Some scientists believe that goji may be an especially good supplement to prevent liver cancer because it exerts liver protection and anti-cancer effects at the same time. This is important, as the liver is the body’s primary detoxifying organ.

6. Maintain Healthy Cholesterol Levels
Goji contains beta-sitosterol, which has been shown to lower cholesterol levels. Its antioxidants keep cholesterol from oxidizing and forming arterial plaques. The flavonoids in goji help to keep your arteries open and functioning smoothly.

7. Balance Blood Sugar and Manage Diabetes
Goji has been used in China for the treatment of adult-onset diabetes for many years, and its polysaccharides have been shown to help balance blood sugar and insulin response. It also contains betaine, which can prevent fatty liver disease and vascular damage often seen in diabetics.

8. Enhance Libido and Sexual Function
The Goji berry is revered as one of the premier sexual tonic herbs in all of Asian medicine, and is legendary for helping to spark the passions. In fact, an old Chinese proverb cautions men who are traveling far from their wives and families: "He who travels one thousand kilometers from home should not eat goji!” Modern scientific studies have shown that goji markedly increases testosterone in the blood, thereby increasing libido in both men and women.

9. Lose Weight
In an Asian anti-obesity study, patients were given goji each morning and each afternoon. Results were excellent with most patients losing significant weight. In another study, goji polysaccharides were shown to reduce body weight by enhancing the conversion of food into energy instead of fat.

10. Relieve Headaches and Dizziness
In Traditional Chinese Medicine, headache and dizziness are often said to be caused by deficiencies in kidney yin (vital essence) and yang (function). Goji is among the most frequently used herbs for restoring yin/yang balance.

11. Get Better Sleep
Goji has long been used throughout Asia in the natural treatment of insomnia. In several medical study groups with elderly people, nearly all patients taking goji reported better quality of sleep.

12. Improve Your Vision
Since ancient times, goji berries have been very popular in China for their vision improvement properties. Modern Chinese scientists have found that goji is able to reduce the time it takes for vision to adapt to darkness. It also improves vision under subdued light. Blind spots were reduced in patients taking goji. Its powerful antioxidant carotenoids may also protect against macular degeneration and cataracts.

 13. Strengthen Your Heart
Goji contains cyperone, a sesquiterpene that benefits the heart and blood pressure. Its anthocyanins help to maintain the strength and integrity of coronary arteries.

14. Inhibit Lipid Peroxidation
Cholesterol and other blood lipids can become deadly when they react in the body to form lipid peroxides. The accumulation of sticky lipid peroxides in the blood can lead to cardiovascular disease, heart attack, atherosclerosis, and stroke. Goji increases levels of an important blood enzyme that inhibits the formation of dangerous lipid peroxides.

15. Resist Disease
The free radical superoxide has been implicated as having an important role in the onset and progression of human disease. Superoxide is neutralized in the body by the enzyme superoxide dismutase (SOD), but you produce less SOD as you age. At any age, the stresses of everyday life can overwhelm your body’s ability to produce sufficient SOD to ward off illness. Taking goji has been shown to result in a remarkable 40 percent increase of the important SOD enzyme.

16. Improve Immune Response
The immune system is your body's "armed forces." More than 40 years of research have revealed goji’s ability to regulate immunity by commanding and controlling many of the body’s important defense functions. Goji polysaccharides enhance and balance the activity of all classes of immune cells, including T-cells, cytotoxic T-cells, NK cells, lysozyme, tumor necrosis factor-alpha, and the immunoglobulins IgG and IgA.

17. Manage and Fight Cancer
Patients receiving a cancer drug together with goji exhibited response rates up to 250 percent better than those obtained by the drug alone. These advanced cancer patients experienced amazing regressions of malignant melanoma, renal cell carcinoma, colorectal carcinoma, lung cancer, nasopharyngeal carcinoma, and malignant hydrothorax. Remission of cancers in patients treated with goji lasted significantly longer than those treated without goji.

18. Protect Your Precious DNA
DNA is the most important chemical in your body. It carries the blueprint for all the traits inherited from your ancestors, and also ensures that – as they need replacement – your ten trillion cells are faithfully reproduced as healthy, exact duplicates. Exposure to chemicals, pollutants, and free radicals can cause DNA damage and breakage, leading to genetic mutations, cancer, and even death. Goji’s betaine and master molecule polysaccharides can restore and repair damaged DNA.

19. Inhibit Tumor Growth
Interleukin-2 (IL-2) is a crucial cytokine (cell protein) that induces potent anti-tumor responses in a variety of cancers. Goji polysaccharides have been shown in Chinese studies to enhance the production of IL-2. In the U.S., IL-2 has been under study as an immune promoting factor since 1983, used for some cancers and for HIV infection. Goji also has the ability to cause the death of tumor cells by inducing apoptosis, a process in which cancer cells are broken down and recycled.

20. Reduce the Toxic Effects of Chemotherapy and Radiation
In one study, goji was shown to enhance the effects of radiation in combating lung cancer, allowing a lower dose to be used. Other research indicates that goji can protect against some of the noxious side effects of chemotherapy and radiation.

21. Build Strong Blood
Goji is a renowned blood builder and rejuvenator. In one study, the berry caused the blood of older people to revert to a markedly younger state. In another trial, vital red blood cells were protected against free-radical damage by goji’s flavonoids. Goji has also been used in a number of recent clinical trials for treatment of bone marrow deficiency conditions (low production of red blood cells, white blood cells, and platelets).

22. Improve Your Lymphocyte Count
A lymphocyte is any of a group of white blood cells of crucial importance to the adaptive part of the body's immune system. The adaptive portion of the immune system mounts a tailor-made defense when dangerous invading organisms penetrate the body's general defenses. Goji increases lymphocyte count and helps to activate them when the body is under attack.

23. Fight Inflammation and Arthritis
Extensive scientific research over the past 20 years has shown that, in acute and chronic inflammation, the free radical superoxide is produced at a rate that overwhelms the capacity of the body’s SOD enzyme defense system to remove them. Such an imbalance results in pain and damage to joints and tissues. Goji can restore the balance of the important anti-inflammatory SOD enzyme.

24. Support Your Liver
Goji contains a novel cerebroside that was shown to protect liver cells, even from highly toxic chlorinated hydrocarbons.

25. Treat Menopausal Symptoms
In Traditional Chinese Medicine, many menopause symptoms are ascribed to a deficiency of kidney yin. For ages, goji has been the yin tonic of choice to restore hormonal balance.

26. Prevent Morning Sickness
In China, goji in the form of a hot tea is commonly used by first trimester mothers to prevent morning sickness. Drinking this tea is a quick and effective remedy. It can be duplicated by combining two ounces of high-quality goji juice with hot water.

27. Improve Fertility
Goji has long been used by Asian physicians for the treatment of infertility in both men and women. In women, goji is said to have an unmatched ability to restore jing (reproductive essence). In men, goji polysaccharides have been found to extend the life of sperm cells, and also were shown to be potent inhibitors of stress-induced structural degradation and cell death in testicular cells.

28. Strengthen Your Muscles and Bones
Goji facilitates the secretion and release of hGH, which is responsible for many of the body’s important maintenance, repair, and development functions. These include the production of lean muscle and the incorporation of calcium into bones and teeth.

29. Support Kidney Health
In Traditional Chinese Medicine, the kidneys are the most important of all the vital organs, and they are believed to control the brain and other organs. Proper kidney function is considered to be essential to survival. Goji has a well-deserved reputation as a kidney supertonic, influencing both yin and yang.

30. Improve Your Memory
Goji is the premier "brain tonic" in Asia. It contains betaine, which is converted in the body into choline, a substance that enhances memory and recall ability.

31. Help Chronic Dry Cough
Goji is used by Chinese herbalists, either alone or combined with other herbs, for relieving coughs and wheezing.

32. Alleviate Anxiety and Stress
As an adaptogen, goji helps the body to adapt and to cope with stress. It provides the energy reserves to help you handle just about any difficulty.

33. Brighten Your Spirit
It is said that constant consumption of goji brings a cheerful attitude. In Asia, it is rightfully known as the “happy berry.”

34. Improve Digestion
Goji has long been used in the treatment of atrophic gastritis, a weakening of digestion caused by reduced activity of stomach cells. Goji itself is easily digested, especially when taken in its highly bio-available juice form

My toll free voice mail:

 866-428-2874

Email Me

sometimes spelled Gogee or Go-ji

The potential for Goji Juice to modify health problems is unparalleled in my 40 years of medicine."  - Dr. F.E. Nicley, M.D., University of Tennessee College of Medicine 

"The results that I have seen with hundreds of people are truly astonishing... I consider Goji Juice the cornerstone of my approach to health and vitality. Virtually every one of your important physiologic systems can benefit from Goji."   - Dr. Ron Friedman, M.D., residency done at Harvard Medical School 

"I would recommend Goji Juice to practically anyone. The results I have seen are nothing short of astonishing."  - Dr. Marc Westaway, M.D., University of Queensland Medical School 

"In the 25 years I've worked in the wellness industry, I've never seen nor experienced greater benefit than I have with Goji Juice. I don't think it's unreasonable to call Goji, literally, the Fountain of Youth."  - Dr. Sandra Lee Boice, M.S., Ph.D. in Clinical Nutrition 

"Although my personal benefits from drinking Goji Juice have been quite impressive, the results that others with whom I have shared it with have often been absolutely astounding. The Goji berry is nature's perfect food because it has such a high density of nutrients."  - Dr. Matt Silver, M.D., Family Practice physician with more than 18 years clinical practice 

"Goji Juice helps people feel happier, allows them to sleep better and improves their immunity better than anything I have ever seen in my medical career." - Dr. Carlos Orozco, B.S., M.S., Ph.D., Doctorate in Reproductive Biochemistry and Immunology 

Goji in Veterinary Care

Just as the Goji berry has been shown to have remarkable protective and disease-fighting abilities in the human body, it may also benefit the health of your pet by helping to normalize and balance his/her vital immune function. More than 40 years of research – on humans and animals – have revealed goji’s ability to regulate immunity by commanding and controlling many of the body’s important defense functions. Kathy Hughes explains how the goji juice helped her overweight dog loose extra pounds and how both of them experienced a higher level of health and more energy with the goji juice.  Experts say that goji's high levels of adaptogens increase energy and stamina by improving your animal's ability to consume and use oxygen. Adaptogens also improve cardiovascular health by strengthening the heart and circulation, and continue to work overtime while your pet is resting by supporting muscle growth and repair.

Views, advertising, opinions are not necessarily that of everyone at dakotaeranch.com because of the diverse members.

© Copyright 2002 - 2008 all rights reserved on personal photos and text!

Dakota e Ranch.com and Ranch owners